New Balance’s Ad Agency, Marketing Drive, came to Monitor with an intricate concept for a POP Display that would double as a product line catalog and training tool for over 700 shoe retailers across the US. The idea was to build 26 5”x7” cards with slots on each side so the cards could be pieced together to build custom POP display similar a “House of Cards” using a deck of playing cards. Each card would feature a different shoe from the new product line and/or other key imagery and information that represents the New Balance Brand. Monitor brought the concept to life by constructing the cards, and printing a small supplemental catalog, producing a custom box to house the cards, and handling the assembly and mailing to over 700 retailers. In the end, New Balance was very pleased with the results of the project. Retailers all over the country prominently displayed their most creative POP designs in their store resulting in increase visibility for New Balance.