Monitor teamed up with Applebee’s Ad Agency, Wunderman, on a giveaway program to promote Applebee’s new nationwide Carside-To-Go program. Monitor helped develop the giveaway concepts and sourced the lowest overseas and domestic pricing for the chosen items – Applebee’s branded sticky notes and custom designed Apple Pie scented car air fresheners. Monitor oversaw the domestic production of 275,000 sticky notes and 320,000 air fresheners at two separate factories including the detail intensive 500 copy changes for each item and timely delivery of the give-away items to Applebee’s fulfillment centers. The final product exceeded client expectations and made for a successful promotion of Applebee’s Carside-To-Go initiative.