Promotional items
driven by consumer insights Insights Series
Monitor’s on-going Insights Series focuses on trends, branding and product innovations to help educate buyers of promo items, apparel and corporate gifts.

Corporate Holiday Gifts: What Professionals Really Want

Corporate holiday gifts for employees, business partners and customers are a tried-and-true way to show appreciation for a year’s worth of collaboration and to kick off the New Year on a positive note. With the holidays fast-approaching, Monitor used its research tools and expertise to gather some valuable insights from professionals ages 25-55 who receive branded gifts. We identified what is most important to gift recipients and how these gifts impact their impression of the company giving the gift.


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