3 minute read
Balancing Trends with Tradition
One of the challenges our clients face is choosing promotional items that will have a lasting impact. Over the last decade, we’ve seen that some of the most “proven” products are often ignored in search of trendier items. Keeping on-trend is an important part of building a promo items plan, but tried-and-true products should not be overlooked.
Items with Proven Impact
According to the trade association ASI, T-shirts, Drinkware, and Bags have been among the three most popular product categories in the promotional items industry over the past 10 years – combining for 32% of all promotional products sold in 2018. Their popularity is warranted as these items are among the most effective in positively influencing consumer preference, brand visibility, and shelf-life. They also tie to some of the most important fashion trends.
1) Branded T-shirts
Top Trend: Athleisure
Athleisure apparel, defined as casual, comfortable clothing designed for both exercise and everyday use, is dominating the retail fashion market. Brands can leverage this trend by choosing lightweight, soft materials such as Tri-blend or Poly Cotton coupled with athletic inspired, modern cuts.
District Thread Athleisure T-Shirts: Soft, Lightweight, Heathered, Athletic Cuts
2) Branded Drinkware
Top Trend: Cork Accents
Cork is quickly becoming a trendy design element due to its beneficial features. Not only does it offer a modern and sophisticated look, but it is a sustainable resource that can be harvested from trees without cutting them down. Cork is antimicrobial, water resistant, and slip resistant and makes a perfect accent piece for branded drinkware.
Sleek and Stylish 13oz Stoneware Mug and 16oz Stainless Steel Insulated Tumbler
3) Branded Bags
Top Trend: Eco-Friendly Cotton Totes
Cotton totes have become the a highly popular accessory on the streets of cities across the country. They are functional, attractive, eco-friendly and provide visible branding.
5oz Eco-Friendly Cotton Tote with Long Shoulder Straps and Large Imprint Area
To learn more about the impact of promotional items, to discuss your promo product needs, or to place an order, please contact us.